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Retail Schmetail™ is a lively, thorough, and slightly irreverent examination of 100 years of American retailing. Twin brothers and mid-century entrepreneurs Al and Lou Stein ran a Milwaukee shop that seemed more like a garage sale than a bona fide retail operation. While neither of these “from the gut” marketing guys had a formal education, they compensated for it with their ingenuity, drive, and legendary sense of humor.
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