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Communication in Political Campaigns

by Benoit, William L.

Looky Rating System: Violence 0/5, Love & Romance 0/5, Mental Health 0/5, Language 0/5, Substance Use 0/5, Fear / Horror 0/5, Fantasy / Supernatural 0/5, LGBTQ+ Representation 0/5.

Description

This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication.