New products management
by Crawford, C. Merle and Di Benedetto, C. Anthony
Looky Rating System: Violence 0/5, Love & Romance 0/5, Mental Health 0/5, Language 0/5, Substance Use 0/5, Fear / Horror 0/5, Fantasy / Supernatural 0/5, LGBTQ+ Representation 0/5.
Description
"New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management discipline had evolved. The Product Development & Management Association (PDMA) has flowered to close to 3,000 members in some 50 countries around the world, and there are over 20 local chapters in the United States alone, plus international affiliates in a dozen countries.