A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment
by Emerald Group Publishing Limited
Looky Rating System: Violence 0/5, Love & Romance 0/5, Mental Health 0/5, Language 0/5, Substance Use 0/5, Fear / Horror 0/5, Fantasy / Supernatural 0/5, LGBTQ+ Representation 0/5.
Description
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a This Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour- Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty - The role trust plays in an online shopping environment - The effectiveness of online blogging on consumer purchase decisions In this digital era online shopping is more accessible than...